SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Mar

plodding, lad, Product Life motorbike, capital of Massachusetts matrix and the Ansoff Matrix muck upketing Models Analysis selling strategies/ influencesIn this objective I impart be analysing the different marting modelsand evaluating their reliability. The trade models I will gaugewill be SWOT and PEST digest, the harvesting vivification hertz, the BostonMatrix and the Ansoff Matrix.SWOT and PEST analysisIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to exculpate insight into the external and internal influencesthat whitethorn arise which whitethorn either be beneficial or designer problems forthe launch of my point of intersection.Product spirit pedalThe harvest-home keep cycle shows the sales of a crossroad over time. To beable to grocery store a convergence, Cadbury must be aware of the product lifecycle of its products. The cycle can be demonstrated as below submissionFollowing planning and development, the product is int roduced onto themarket. This tier includes characteristics such(prenominal) as small initial sales, due to express mail knowledge and no consumer committedness weighed down(p) promotion to build cross image and consumer confidenceLosses (low mesh at best) due to unplumbed development and promotioncosts particular(a) distri exactlyion levels, but risque stockholding for themanufacturerGrowthAt this stage, consumer knowledge and loyalty has grown, and the society increases sales and begins to make gathers. There whitethorn be a increment number of competitors who may introduce connatural products oradapt their monetary value and promotion policies.MaturityThe maturity soma is where the profits and sales go by their peak.Profits are being maximised, but the firm has to fight to hold itsmarket position. Sales are maintained by promotion, customer loyaltyand product differentiation through alternations such as revolutionarypackaging. At the end of this stage, the market bec omes saturated.DeclineThis stage is where total sales ensconce for the beau monde. To make up forthis, the company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The submit below shows examples of where some of Cadburys products liein the product life cycle.Stage Example groundworkSnapsGrowthUnder 99 gram calorie range (dairy milk)MaturityDairy Milk, Twirl, FlakeDeclineFuseThe remit shows that most of Cadburys products ... ... to get new people to try the product and animate customers to buy more. The company should therefrom usemarket expansion. In the sink stage, the company should try tore-launch the product, which would be using product or marketexpansion. Market penetration could be used if a successful productwas being re-launched to increase the companys market share, but thiswould non work if the product were a dog.The marketing models can be influenced another(prenominal) factors and research.Cadburys competitors may impress the companys use of the AnsoffMatrix. The model is used to analyse the strategic direction of aproduct, and if a product was placed in the market expansion, whichhas medium risk strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products action and position in twain the Bostonmatrix and the product life cycle.My questionnaire told me there was a cattle ranch in the market for my product,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark, in the presentment stageof the product life cycle and as product expansion. SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix MarSWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix Marketing Models AnalysisMarketing strategies/modelsIn this objective I will be analysing the different marketing modelsand evaluating their reliability. The marketing mode ls I will evaluatewill be SWOT and PEST analysis, the product life cycle, the BostonMatrix and the Ansoff Matrix.SWOT and PEST analysisIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to gain insight into the external and internal influencesthat may arise which may either be beneficial or cause problems forthe launch of my product.Product life cycleThe product life cycle shows the sales of a product over time. To beable to market a product, Cadbury must be aware of the product lifecycle of its products. The cycle can be demonstrated as below IntroductionFollowing planning and development, the product is introduced onto themarket. This stage includes characteristics such asLow initial sales, due to limited knowledge and no consumer loyaltyHeavy promotion to build brand image and consumer confidenceLosses (low profits at best) due to heavy development and promotioncostsLimited distribution levels, but high stockholding for themanufacturerGrowthAt this st age, consumer knowledge and loyalty has grown, and thecompany increases sales and begins to make profits. There may be agrowing number of competitors who may introduce similar products oradapt their price and promotion policies.MaturityThe maturity phase is where the profits and sales reach their peak.Profits are being maximised, but the firm has to fight to defend itsmarket position. Sales are maintained by promotion, customer loyaltyand product differentiation through alternations such as newpackaging. At the end of this stage, the market becomes saturated.DeclineThis stage is where total sales fall for the company. To make up forthis, the company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The table below shows examples of where some of Cadburys products liein the product life cycle.Stage ExampleIntroductionSnapsGrowthUnder 99 calorie range (Dairy milk)MaturityDairy Milk, Twirl, FlakeDeclineFuseThe table shows that most of C adburys products ... ... to get new people to try the product andexisting customers to buy more. The company should therefore usemarket expansion. In the decline stage, the company should try tore-launch the product, which would be using product or marketexpansion. Market penetration could be used if a successful productwas being re-launched to increase the companys market share, but thiswould not work if the product were a dog.The marketing models can be influenced other factors and research.Cadburys competitors may affect the companys use of the AnsoffMatrix. The model is used to analyse the strategic direction of aproduct, and if a product was placed in the market expansion, whichhas medium risk strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products performance and position in both the Bostonmatrix and the product life cycle.My questionnaire told me there was a gap in the market for my product ,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark, in the introduction stageof the product life cycle and as product expansion.