Identify three key characteristics of the marketing concpet Essay

The first attribute is to target a authentic part of the market in order to satisfy the majority of customers, by doing this Britvic had to figure break through not only who had a need for their product, entirely also who was most likely to buy it, by finding out this type of information they would have to consider following factors such as, age, grammatical gender and other factors in order to determine how their products would fit into the customers lifestyle. The second characteristic would be identifying their customers needs and finding out what a customer would actually be looking for in Britvics products, by doing this Britvic would have to use customer focus groups, surveys/questionnaires and gather this information base on a common customers expectations of their products. Last but not least, harmonize to marketing concept customers should be at the centre of all the organisations activities. consequently all departments of Britvic ar responsible for customer satisfac tion and only in that way their goals can be achieved.Explain Britvics micro and large environmentMarco forces of marketing environment can affect all organisations operating(a) in market. External marketing environment consists of six categories of forces political, economical, social, technological, environmental and well-grounded (Dibb, 201276). Those forces are uncontrollable and often called PEST or PESTEL. Generally, businesses can build up for the unexpected by using PESTEL analysis. For example a new mandate of tv advertising of food and drink to children has led to the use of non television campaigns i.e. sponsorship and celebrity endorsement like Wimbledon or British pantomimes play an classical role in Britvics marketing strategy. Micro environment factors are factors close to a business that have a direct collision on.