Marks & Spencer Essay Example for Free

tag Spencer EssayMarks Spencer, a British retailer of clothing, food, home w are and financial services was started in 1884, when Michael Marks (a Russian-born polish up refugee) opened a stall at Leeds Kirkgate Market. Today Marks Spencers presence can be found in more than 40 countries across the world. A customer can easily storehouse for both food and clothes at roughly of the outlets in the UK. Other than that Marks Spencers be locations carries specifys of 1) Identify and explain the different customer needs of which the three MS clothing ranges aimed to serve? collide with that the Perfect and Classic ranges serve essentially the same customer segment. One product which will unendingly sell regardless of the worlds economic situation is clothes. garb are one of the most important requirements and wants for a soul at the same time. You need to be clothed but at the same time you want to make a statement through your clothes of your beliefs, personality and mood s. Clothes like pictures can say a whole lot more about a person and leave a long first impression as its the first thing you notice. Marks Spencers under stays this about people and has make itself one the most well known brands in the world with a reputation to go with the name.The reputation build up is because Marks Spencers make it a point to provide to the needs and expectations of all its customers, who have a diverse taste and preference. There is something accessible for e realone. Lets take three of Marks Spencers lines and identify the different needs all(prenominal) line aimed to satisfy. The first line is The Perfect Collection and The Classic Collection. This line aims to facilitate those customers who are looking for something trendy of quality at a reasonable tag price. This customer lives a very hectic life, therefore wants it all, ease, quality and value packaged into one.This customer could be profiled as a charr aged 22-30, as shes attending school, working and looking after domestic responsibilities she wants to look dear(p) in something that is hassle-free as well as reasonably priced. The next line well look at is The cypher, this line aims to reach out those women who are looking for style, comfort and are willing to pay a little extra for it. The line aimed to provide to a niche of sorts. This line provided to its wearers elegance and the ability to stand out as a limited number of items are available in the market and that as well only at certain outlets.It lets these women feel special and provides the environment of a boutique. As this line is made by a range of designers, it is nothing less than designer wear. This woman is the business executive who recognizes the law in the fact that clothes make a man or in this case a woman. They want their clothes to spell out powerful, independent, elegant and unique all at the same time, which they do. As they know of the benefits in dressing well they dont mind paying the little ex tra. For these women spending on their clothes will bring them ROI at the end of the working day. Their professionalism is visible through what they wear.The trio line that we will examine is per una. This range was designed by, George Davies as a sub-brand for Marks Spencer for the fashion sure woman and available in the sizes 8-18. This line is for the woman who is a little on the healthy side and knows that but at the same time wants to look good and keep up with the latest styles. This line is also a little less pricey making it accessible for these women to look good and do so at a budget. This woman would be a mother/ house wife be to the SEC C, D range. Shes not well off but shes proud of her sensation of style and wants to show it to the world.